40% of People Deliberately Stay Ignorant For Selfish Behavior
- October 22, 2023
- 2:30 PM CDT
- Amy Mays
![](https://themorningnews.com/wp-content/uploads/2023/10/GettyImages_587169617.0-1.jpg)
Research by the American Psychological Association suggests that 40% of people choose ignorance when given an option.
The study mentions that humans consciously choose to remain ignorant and act selfishly when confronted with how their actions impact others.
![](https://themorningnews.com/wp-content/uploads/2023/10/pngtree-business-poeple-group-confident-partner-moving-photo-image_42287482.jpg)
Willful Ignorance
The phenomenon known as willful ignorance is where an individual deliberately chooses to remain ignorant to avoid rationalization. Participants of the study were given two options.
Choosing $5 suggests another peer will also get $5. But if the participant decides $6, the other person will only get $1.
![](https://themorningnews.com/wp-content/uploads/2023/10/ignorance_banner-1-1024x576.jpg)
The Conclusion
The research study concluded that around 40% of the participants chose not to learn the outcome of their actions.
“The findings are fascinating as they suggest a lot of the altruistic behaviors we observe are driven by a desire to behave as others expect us to,” co-author of the study, Shaul Shalvi, said.
The research was published in the journal Psychological Bulletin
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